The first professional beach volleyball tournament was the Olympia World Championship of Beach Volleyball, staged on Labor Day weekend, 1976, at Will Rogers State Beach in Pacific Palisades, CA. The event was organized by David Wilk of Volleyball Magazine, based in Santa Barbara. The winners, the first "world champions," were Greg Lee and Jim Menges. They split $2,500 out of a total prize purse of $5,000.
Volleyball Magazine staged the event the next year at the same location, this time sponsored by Schlitz Light Beer. In 1978 Wilk formed sports Promotion Company named Event Concepts with Craig Masuoka and moved the World Championship of Beach Volleyball to Redondo Beach. Jose Cuervo Tequila signed on as sponsor and the prize purse increased to $10,000. The event was successful and Cuervo funded an expansion the next year to three events. The California Pro Beach Tour debuted with events in Laguna Beach, Santa Barbara and the World Championship in Redondo.
In following years the tour expanded nationally and was renamed the Pro Beach Volleyball Tour. It consisted of five events in California and tournaments in Florida, Colorado and Chicago. Top players included Karch Kiraly, Randy Stoklos, Singin Smith, Andy Fishburn and Steve Obradovich. By 1984 the Pro Beach consisted of 16 events around the country and had a total prize purse of $300,000. At the end of the year, however, Event Concepts was forced out of the sport by a players' strike at the World Championship and the Association of Volleyball Professionals (AVP) was founded.
At the professional level, the sport remained fairly obscure until the 1980s when beach volleyball experienced a surge in popularity. Players like Sinjin Smith,Randy Stoklos and Karch Kiraly became household names. In 1987, the FIVB created the first World Beach Volleyball Championships, played in Rio Janeiro, Brazil won By Sinjin Smith and Randy Stoklos. The FIVB began organizing worldwide professional tournaments, and laid the groundwork for the sport's Olympic debut in 1996.
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